UNBRIDLED
Advancement in Basketball Shoe Durability
THE PROBLEM
Existing basketball shoe outsoles have a short lifespan on outdoor courts due to heat and friction. Causing the traction to smooth out in regions needed most for support and performance.
"Traction is half of the performance, no traction, no go..."
THE ENVIRONMENT
The Three Most Common Outdoor Court Surfaces
Painted Asphalt
Plastic Interlocking Tiles
Concrete
CURRENT MARKET
Small tread-depth for the newest and most-popular basketball shoes
Inside Look at Small Rubber Teeth that make up today's basketball shoes: 2-4 mm depth.
THE PRODUCT VISION
Create an interchangeable outsole to extend the lifespan of outdoor basketball shoes.
Shoe with Pre-Installed Outsole & Extra Set: $150.00, Additional Outsole Sets: $30.00
Pick different traction patterns for indoor/outdoor use
MOODBOARD
Rugged Material, Modular, Western Terrain
THUMBNAIL SKETCHES
IDEATION
Digital Sketches showing a range of different ways to ensure security and support for quick movements on the court.
FORM REFINEMENT
Simplifying form, using the outsole to become a larger universal form around the whole shoe to ensure the grip and lockdown.
Concept of using a drop-in midsole and having the outsole as a larger form to fit tighter around the footbed.
CONCEPT
Rubber Outsole absorbing the Shoe. Tight, Form-Fitting Construction.
Drop-In EVA midsole, outsole tightly formed around footbed.
